Real estate · Sales

The listing is ready when the photos are.

Listing copy and property brochures are written by the AI from property data, floor plan and photos, in your brand voice. Nothing goes live before you check it.

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Listing OB-2611Draft

Period flat with floorboards and tall windows

Three rooms on 78 m², the living room with a three-part window onto the quiet courtyard.from photos

Kitchen and bathroom were renewed in 2022.

Consumption certificate, 128 kWh/(m²·a), gas, built 1908, class Dmandatory

Property photosPhoto 3 of 14
Empty period room with wooden floorboards, a three-part window onto the courtyard and a radiatorFloorboardsOB-2611 · living room
Floorboards, sash windowUsed in copy

Where time goes today.

  1. 5

    mandatory details in every ad

    If an energy certificate exists, German property ads must state its type, the energy figure, the main energy source, the year of construction and the efficiency class. Whoever publishes the ad is responsible, often the agent.

    Section 87 GModG (formerly GEG), mandatory details in property ads

  2. €10,000

    fine for missing details

    Missing mandatory details can cost a fine of up to 10,000 euros. Competitors' cease-and-desist letters come on top.

    Section 108 GModG, fines

  3. The copy gets written on the side

    Key data sits in the software, photos in a folder, the energy certificate in a PDF. Someone writes the listing between viewings, and each one sounds a little different.

One case, step by step.

Property OB-2611Documents
  1. Key data3 rooms, 78 m², 2nd flooravailable
  2. Photos and floor plan14 photos, 1 floor planavailable
  3. Energy certificateconsumption, valid until 2031read
  4. Renovationyear of bathroom refit missingquery

All documents for the property in one place.

The AI pulls key data from the agent or management software, reads floor plan and energy certificate and looks at the photos. Whatever is missing is at the top of the list.

Your team decides

Which documents belong to the property.

Property photosPhoto 3 of 14
Empty period room with wooden floorboards, a three-part window onto the courtyard and a radiatorFloorboardsOB-2611 · living room
Floorboards, sash windowUsed in copy

The photos supply the details.

From the photos the AI recognises features such as floorboards, window style or a fitted kitchen and checks them against floor plan and key data. Whatever it only assumes, it marks.

Your team decides

Which features the copy highlights.

Listing OB-2611Draft

Period flat with floorboards and tall windows

Three rooms on 78 m², the living room with a three-part window onto the quiet courtyard.from photos

Kitchen and bathroom were renewed in 2022.

Net rent €1,090, service charges €210, deposit three months' rent.key data

Consumption certificate, 128 kWh/(m²·a), gas, built 1908, class Dmandatory

The draft in your house style.

The AI writes the brochure, the short portal text and the location description, without stock phrases and without claims that are not backed up. The mandatory details are in the copy.

Your team decides

How the property is described.

Listing OB-2611Agent CRM
TitlePeriod flat, floorboards, 3 rooms
Net rent€1,090
Energy detailsConsumption, 128 kWh/(m²·a), gas, 1908, D
PortalsImmoScout24, website
Mandatory details5 of 5 checked
Send for approval

Checked, approved, online.

Before publishing, the AI checks the mandatory details once more against the energy certificate. The agent or lettings team approves, and the listing goes to portals and website.

Your team decides

Whether and where the property is published.

What it delivers and what it connects to.

  • 5 of 5

    mandatory energy certificate details checked before every publication

    Source: Section 87 GModG (formerly GEG)

  • 30 min

    instead of about two hours for brochure and portal copy

    Assumption for a typical company

  • same day

    online, once photos and documents are complete

    Assumption for a typical company

Works with the systems you already use

Who does what.

What the AI takes on

  • Collects key data, photos and energy certificate
  • Recognises features in the photos
  • Writes brochure and portal copy
  • Checks the mandatory details

What your team decides

  • Checks details and description
  • Sets price and terms
  • Approves the listing
  • Runs viewings and conversations

Who it fits.

A good fit if

  • You are always marketing properties for sale or rent
  • Key data sits in your agency or property management software
  • Every property has photos, a floor plan and an energy certificate
  • Your team writes listings on the side today

Less of a fit if

  • You market only a few properties a year
  • An agency writes your listings
  • Photos and the energy certificate usually arrive late

What it costs

Fixed prices, clear steps.

You know up front what each step costs and what it delivers.

  • Recommended start

    First call

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    30 minutes by video

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    • You find out whether an AI strategy is worth it
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  • AI strategy

    €1,990plus VAT

    Fixed price

    • One workshop day on real cases
    • A calculation with your figures for the best use cases
    • A paper for management and shareholders

    Money-back guarantee: three use cases that pay back within 12 months on paper, with your figures, or your money back.

    Request the AI strategy

  • Pilot with one use case

    from €5,000plus VAT

    Fixed price

    • On your data, in your process
    • Acceptance criteria agreed in writing
    Request a pilot

All prices net. Operation afterwards is from 20% of the project price a year, cancellable monthly. The code and the data are yours.

Built fromData & documentsCustom software

Further reading

All posts
Feeding ChatGPT your own data? What a knowledge system does differentlyKnowledge systemsTiemo Timtschenko

Frequent questions

Common questions about it.

The questions that almost always come up about this use case.

Will every listing sound the same?

No. The AI writes to your guidelines and examples and describes what the individual property has. Stock phrases like "flooded with light" without a photo to back them up are left out.

Can the AI make up details?

It only writes what is in the key data, floor plan, photos or energy certificate. Whatever it only assumes from photos it marks for review. Responsibility for the details stays with the agent.

Does it work with our agent software?

Usually yes. Common systems such as onOffice, FLOWFACT or Propstack have interfaces to read key data and write copy back. Whatever does not work, we clarify in the AI strategy.

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